Do you remember any of these bottling/beverage companies from days gone by?  This was a sign posted at a vendor stand that was selling drinks at The Bloomsburg Fair.  I’m always interested in seeing how companies represent their brand, so all of the different logos, color choices and font styles caught my eye.  A logo is a company’s face to the world – their identity.  It can be memorable and long-lasting or it can be blah!  It can have graphics or just be a type style.  It can have no words at all and yet everyone recognizes it as the logo of a particular company.  For example, the Nike swoosh.  Who doesn’t recognize that corporate trademark?  And more currently – the Facebook logo – just a simple blue square with a white “f” inside.  Simple, but totally identifiable!